Privacy Policy
Last updated: 13 July 2026
1. About this policy
This Privacy Policy explains how The London SEO Agency ("we", "us", "our") collects, uses, and safeguards personal data when you visit thelondonseoagency.co.uk (the "site") or engage us for consultancy services. It is issued in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Data controller
The London SEO Agency is the data controller for personal data collected through the site and through direct client engagements. You can contact us at:
- Post: The London SEO Agency, 22 Old Bond Street, London W1S
- Email: privacy@thelondonseoagency.co.uk
3. Personal data we collect
We collect only the personal data we need to operate our business:
- Enquiry data — name, corporate title, business email, company URL, budget range, and objectives submitted through the intake form.
- Client engagement data — commercial correspondence, contracts, invoicing details, and project deliverables.
- Technical data — IP address, browser type, device identifiers, referring URL, and pages visited.
- Marketing data — preferences and interactions with any newsletters or campaigns you opt in to.
We do not knowingly collect special-category data or data from anyone under 18.
4. How we use personal data and our lawful bases
- To respond to enquiries and deliver services — lawful basis: performance of a contract, or steps taken at your request prior to entering into a contract.
- To operate, secure, and improve the site — lawful basis: legitimate interests in running a safe, functional website.
- Analytics and marketing cookies — lawful basis: consent (see our Cookie Policy).
- To meet legal, tax, and accounting obligations — lawful basis: legal obligation.
- To send business updates to existing clients — lawful basis: legitimate interests, under the PECR soft-opt-in, with an unsubscribe option in every message.
5. Sharing your data
We do not sell personal data. We share it only with vetted processors and partners who help us operate the business, including:
- Hosting, database, and backend infrastructure providers.
- Email delivery, analytics, and CRM providers.
- Professional advisers (legal, accounting, insurance).
- Regulators or law-enforcement bodies where we are legally required to disclose.
Each processor is bound by a written contract that meets Article 28 UK GDPR requirements.
6. International transfers
Some of our processors are located outside the UK. Where personal data is transferred internationally, we rely on adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, together with appropriate supplementary measures.
7. How long we keep your data
- Unconverted enquiries: up to 24 months from last contact.
- Client records and contracts: 7 years after the end of the engagement (to meet UK tax and accounting requirements).
- Marketing subscribers: until you unsubscribe or after 24 months of inactivity, whichever is sooner.
- Analytics data: up to 13 months, in line with ICO guidance.
8. Security
We apply appropriate technical and organisational measures to protect personal data, including access controls, encryption in transit, hardened infrastructure, and role-based permissions. No online service can be guaranteed fully secure, but we work continuously to reduce risk and respond promptly to incidents.
9. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you.
- Request rectification of inaccurate or incomplete data.
- Request erasure ("right to be forgotten") where applicable.
- Restrict or object to processing based on legitimate interests.
- Data portability for data you provided under consent or contract.
- Withdraw consent at any time where processing is based on consent.
- Lodge a complaint with the Information Commissioner's Office at ico.org.uk/make-a-complaint.
To exercise any right, email privacy@thelondonseoagency.co.uk. We will respond within one month.
10. Cookies
Details of the cookies and similar technologies used on the site are set out in our Cookie Policy.
11. Changes to this policy
We may update this policy from time to time to reflect changes in legislation, technology, or our operations. The "Last updated" date at the top of this page indicates when the policy was last revised.
12. Contact
For any privacy question, or to raise a data-protection concern, contact privacy@thelondonseoagency.co.uk or use our contact page.
This page is maintained by The London SEO Agency to explain how personal data is handled on this site. It is provided for information only and does not constitute legal advice.